Promote your e-commerce through AI
Artificial Intelligence is, without doubt, one of the most important business trends for the coming years. There are many companies, such as Google, Facebook, Amazon and Tesla, among others, that bet on the development of this technology to do incredible things.The power of these tools reside in pre-and post sale service, as they facilitate communication with the customer.
The e-commerce, on the other hand, is one of the fastest growing industries globally and many companies are using artificial intelligence technologies to stand out and gain ground in the market.
According to the artificial intelligence company Nearshore Delivery Solutions, the solutions that the IA can offer to electronic commerce range from customer service bots and sales assistants, to tools to createexperiences personalized shopping.
These are 3 ways to apply artificial intelligence in e-commerce:
1. Personalized sales experiences
Artificial intelligence allows sellers to offer more personalized experiences to the consumption patterns of each of their customers, which is the result of their ability to Analyze data more efficiently than any human being.
By quickly identifying the patterns in the information, such as similarities between customers, behavior in previous purchases and other characteristics, millions of transactions can be analyzed for the benefit of each buyer.
This also translates into more agile sales processes, since it allows the client to offer directly what they are looking for.
2. Chatbots for client service
Currently the chatbots already support some companies in areas such as customer service or acting as sales assistants in social networks. As natural language processing technologies are refined, conversational bots are increasingly able to hold smooth conversations with human users.
The processes of supply and delivery of online purchases can also benefit from the implementation of IA and the personalization of purchase and sale processes, as well as intelligent supply chains that make use of learning systems. They are already beginning to have an impact on the logistics industry. Despite the large investment in technology they represent, autonomous, data-driven supply chains will allow factory optimization, logistics, storage and delivery.