In an oversaturated e-commerce market, personalization has become more important than ever to differentiate your company from the rest. According to the Accenture Strategy Globa Consumer Pulse Research report, they found that 43% of consumers in the United States were more likely to buy from companies that offered personalization experiences.
Ecommerce personalization is when you customize the user’s experience to cater to each individual customer. In order to personalize the customer’s experiences, companies need to gather the customer’s information such as demographics, past purchases, and preferences.
Obtaining their personal information will allow companies to make individualized offers, recommendations, and advertisements. One of the most effective personalization strategies is showing other products the visitors viewed who also viewed the same product. In an online store, the customers cannot get the same service as in a physical store so the companies need to leverage the online website as much as they can in order for the customer to feel satisfied. Customers often feel happier if their needs are met and receive service that makes them feel special. Therefore personalization not only generates profit but increases the number of loyal customers.
Creating personalized homepages
A homepage is the most important feature for an online shop because this is the door to whether a customer is going to continue shopping on the site or leave the site to go to another one. If there is too much clutter on the homepage then the chances of the customer staying on the site decreases. Companies can utilize cookie retargeting to minimize the number of options when a customer comes to their site once. Cookies track what the customers view and click, therefore if a customer views women’s clothes and shoes it would remember that this specific customer is interested in women’s clothes and only shows the option for women the next time the customers come back to the website.
By using cookies, instead of directing to the general homepage that shows men’s options and women’s options, it can personalize the website to just show women’s options, as men’s options are irrelevant to a female customer. This eliminates one of the steps needed and brings the customer one step closer to purchasing. Cookie retargeting also ensures that the customers only get what they want to see and buy.
A relatively new way of personalization is using the weather to personalize the website. One company increased sales by 5 million pounds by incorporating the weather-sensitive personalization. If it was sunny outside, the homepage had outfits that were meant for sunny days, and if it was raining, the homepage had outfits that were meant for the rain. This is an excellent way to grab the customer’s attention and relate to the customers.
Offering a personal assistant to every shopper
To recreate the customer experience of a physical store online, it is a good idea to have an online version of a personal assistant to every shopper. A lot of online stores do not have this feature, but it is a necessity to boost customer satisfaction. One way to offer a personal assistant to every shopper is by using bots. While on one hand bots are cheap and effective, on the other hand, bots are not able to offer the same service as a person could offer. Vudoir, fixes this problem by having real stylists that are available to assist customers 24/7. They not only give the customers the attention they need, but they also help with styling and can help a customer decide which they should buy based on their body, preference, trend, and others