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Alina Franco CEO of Vudoir speaker at the 30th Trobada Empresarial at Pirineu

Trobada Empresarial al Pirineu will celebrate its 30th edition next 6th and 7th of June, in the Seu d'Urgell. The theme that will be treated in the meeting will be focused on a context of constant internationalization and competitiveness, with the rise of start-ups and background climate change.


The origin of this meeting dates back to June 1990, at the initiative of a group of entrepreneurs and professionals from Lleida, the 1st edition of the Trobada al Pirineu has been consolidated over the course of these years as one of the most important business meetings held in Catalonia.


It has done so thanks to the desire to single out a business meeting not only with brave content and prestigious speakers but also offering a natural environment conducive to debate and an environment to combine rigorous analysis with personal relationship and friendship.


In this edition, we will have the presence of some speakers such as Josep M. Bartomeu, president of FC Barcelona; Ramon Folch, sociecologist and president of ERF (Estudio Ramon Folch & Associats SL); Cristina Gallach, representative of the High Commissioner for the 2030 Agenda and, Olga San Jacinto, who has been director of Google America and is currently part of the independent advisory board of Evo Bank.


It will be a pleasure to also have the presence of the CEO of Vudoir, Alina Franco, who will be at the Roundtable in the Sala Sant Domènec: "start-ups".

The mission of the startup Vudoir is to provide solutions for retail e-commerce and other digital platforms to make decisions that improve customer engagement (excellent NPS), the conversion of its customers (x5) and the ARPU.


The SaaS OneDecision is a fashion consultant for the online channel of fashion, beauty or home decoration e-commerce as well as for users of digital platforms of mobile operators. It helps customers make a final decision in the real-time purchase process in the case of e-commerce and provides a qualitative service to users of mobile operators.

This is done through the digitalization of the figure of the professional stylist with artificial intelligence, a deep knowledge of the needs of the end user and a turnkey solution that includes all the technology and necessary operations.


We will also have the presence of the President of the Generalitat, Quim Torra, who will inaugurate the 30th Business Meeting at Pirineu on Friday, June 7.

The foundational spirit of the Trobada, based on participation and the enhancement of exchanges and experiences between attendees and speakers, is increasingly combined with the desire for renewal and modernization that are inherent in the business culture.

The permanent updating of contents and the constant search for unique elements that identify us want to guarantee that Trobada remains useful in the territory and in people, in the Pyrenees and in business.