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Alina Franco at 2nd IBA European Fashion and Luxury Law Conference

The International Bar Association (IBA) is the foremost organisation for international legal practitioners, bar associations and law societies. Established in 1947, it was born out of the conviction that an organisation made up of the world's bar associations could contribute to global stability and peace through the administration of justice.


In the ensuing 70 years since its creation, the organisation has evolved, from an association comprised exclusively of bar associations and law societies, to one that incorporates individual international lawyers and entire law firms. The present membership is comprised of more than 80,000 individual international lawyers from most of the world’s leading law firms and some 190 bar associations and law societies spanning more than 170 countries.


The IBA has considerable expertise in providing assistance to the global legal community, and through its global membership it influences the development of international law reform and shapes the future of the legal profession throughout the world.


Grouped into two divisions – the Legal Practice Division and the Public and Professional Interest Division – the IBA covers all practice areas and professional interests, providing members with access to leading experts and up-to-date information.


Through the various committees of the divisions, the IBA enables an interchange of information and views among its members as to laws, practices and professional responsibilities relating to the practice of business law around the globe.


It’s a pleasure for Vudoir announce that our CEO, Alina Franco will be one of the speakers in the second edition of  2nd IBA European Fashion and Luxury Law Conference. It's an opportunity too for Vudoir to let know the world the problem that we are solving.


If you have never heard of the "choice-overload", that is, of the saturation we feel with too many options to choose, it may seem like a minor problem but it has become a big problem in several sectors: from what to see in Netflix, what to study or what to buy.


Accenture has quantified frustrated purchases by 40% due to the overload of options. We were solving this problem for the end user without anyone paying us but the moment we discovered that this problem affected the pockets of the companies we saw the opportunity to solve it from their platforms. They would pay us to increase sales and / or give added value to their users and we would not have to take actions to capture users because we would go directly where users are already (within e-commerce). And this is what has happened.


Vudoir's mission is to provide solutions for retail e-commerce and other digital platforms to make decisions that improve customer engagement (excellent NPS), customer conversion (x5) and ARPU.


The SaaS OneDecision is a fashion consultant for the online channel of fashion, beauty or home decoration e-commerce as well as for users of digital platforms of mobile operators. It helps customers make a final decision in the real-time purchase process in the case of e-commerce and provides a qualitative service to users of mobile operators. This is done through the digitization of the figure of the professional stylist with artificial intelligence, a deep knowledge of the needs of the end user and a turnkey solution that includes all the technology and necessary operations.


The European fashion and luxury industry is made up of a complex network of small and medium enterprises as well as a smaller number of global brands which contribute significantly to the economy and wealth of many nations.


Together this network of smaller companies and craftsmen design, manufacture and supply raw materials and accessories to make the success of the brands possible. As the industry has become global, new channels for distribution have been developed with the rise of the online and digital economy.


This has also resulted in ever shortening supply chains and, in certain sectors, the need for an accelerated speed to market, whilst at the same time maintaining focus on the importance of building and protecting brand reputation. There are a number of critical challenges facing the industry and its legal advisers today with the need not only to understand complex legal issues in many different areas of law and jurisdictions, but also new business strategies.


The European Regional Forum together with the Closely Held and Growing Business Enterprises, Corporate and M&A Law, Corporate Social Responsibility, Intellectual Property and Entertainment Law and the International Sales Committees have decided to launch this Conference focusing on the fashion and luxury industry and on four themes relevant to the industry and the legal aspects linked to them: the supply chains and the legal risks linked to them; the digital challenges of the online and digital marketplace; the key challenges a company may encounter when growing and developing a high profile brand; and the similarities and differences between the business models of the so-called ‘fast fashion’ and the luxury companies.


The Conference speakers have been selected from industry entrepreneurs, professors in fashion management and law schools, consultants, in-house counsel and experienced lawyers from different practices who render advice to fashion and luxury clients. The aim of this Conference is to help law practitioners develop and enhance their knowledge and abilities working in and with fashion and luxury businesses so they can better advise their clients, assisting them in how to face and solve their legal challenges and risks.



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